Home The main Brazilian meeting for the converted plastics industrial sector, the World Plastic Connection Summit, has opened registrations for the fourth edition, which will be held from April 8 to 10, 2025 at the Novotel Center Norte, in São Paulo. This meeting, promoted by Think Plastic Brazil, a portfolio of solutions that support the converted plastic products sector in the internationalization process for target markets, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and the INP (Brazilian Plastics Institute), reaffirms its importance as a platform for innovation and sustainability for the sector.
The World Plastic Connection Summit emerged as a strategic response to the complexities faced during and after the COVID-19 pandemic, marking an era of transformation in the Brazilian plastics industry. Composed of eight projects, the ecosystem aims to connect Brazilian companies in the plastics sector to global markets and improve the international perception of Brazil in terms of innovation, sustainability and business capacity.
José Ricardo Roriz Coelho, president of the Deliberative Council of the Brazilian Plastics Institute, president of the Council of the Brazilian Plastics Industry Association (Abiplast) and president of the Council of the Plastic Material Industry Union (SINDIPLAST), highlighted the relevance of the event: “The Summit is an essential platform for the advancement of the converted plastics sector in Brazil. It is a space where we can share experiences, promote innovations and discuss paths towards more sustainable development”.
The choice of the city of São Paulo as the headquarters is due to its robust infrastructure and strategic position as an industrial and technological center. “São Paulo is the ideal place for a meeting of this magnitude, due to its capacity to host major events and its economic and industrial importance”, comments Edison Terra Filho, executive president of the Brazilian Plastics Institute (INP), executive president of the Plastic Resins Industry Union of the State of São Paulo (SIRESP), executive president of the Asociación Química y Petroquimica Latinoamericana (APLA) and vice-president of Braskem’s Olefins and Polyolefins Business in South America.
One of the premises of Think Plastic Brazil’s planning is to position the Brazilian plastics sector as one of the main global players in innovation, design and sustainability. The World Plastic Connection Summit is one of the fundamental tools to unfold these strategies. This ecosystem, made up of eight projects, permeates all strategic axes of the Portfolio. For example, the international seminar is part of the business development axis, while the export consultancy clinics and technical visits belong to the central services axis. Image promotion, yearbook and awards are linked to the image promotion axis. The buyer project is associated with the commercial promotion axis, and Color Trend is part of the innovation, design and ESG axis. Furthermore, the Market Intelligence axis is transversal to all Summit projects. The simultaneous realization of these eight projects provides a true international immersion in the sector, allowing participants to stay up to date with the latest news. This networking facilitates debates and suggestions, promoting continuous advances in the competitiveness of the converted plastics sector on the global stage. “When we think about global competitiveness strategies, sustainable innovation is crucial for the future of our industry. The agenda offers an opportunity to discuss and implement solutions that could shape the sector in the coming years”, says Carlos Moreira, Brazilian Plastic Institute Executive Director & Think Plastic Brazil CPO.
Registration for the IV World Plastic Connection Summit is open and can be done via the official website. For more information and registration, visit worldplasticconnectionsummit.com.
About Think Plastic Brazil
Think Plastic Brazil began its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 220 companies. During this period, the Portfolio promoted 4,773 participations by companies in the sector in 240 specifically Commercial Promotion projects, resulting in 64,366 meetings. The economic impact was significant, with over US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in joining the Portfolio, please contact Richard Assis via email at richard.assis@thinkplasticbrazil.com or visit the website thinkplasticbrazil.com
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.
The Agency also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for developing the competitiveness of Brazilian companies and the country.
About INP
Founded in 1989, the Brazilian Plastics Institute (INP) emerged amid the process of globalization and the need to make the plastics market more competitive internationally. Its strength and representation are due to the union of the Brazilian Association of the Plastic Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM) and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
The objective of INP, as a sectoral technological entity, is to be the backbone of the entire plastic production chain in Brazil. To this end, the entity maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards for the manufacture of better quality products.
