Home The new metalizer acquired by Vitopel, member of Think Plastic Brazil, a portfolio of solutions for the plastic-converted products sector in the internationalization process for target markets, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and INP (Brazilian Plastic Institute), is about to transform the Brazilian market for flexible BOPP packaging.
This cutting-edge technology, in addition to marking a major technological advance, promotes a series of improvements in production processes. It is a disruptive line of metalized products, obtained through innovative metallization technologies. With exclusive attributes in the Brazilian market, the metallizer provides unparalleled benefits for all links in the chain, especially converters and brand owners.
In October, Vitopel implemented a training and qualification program for its technical/sales team to ensure that customers receive the best solutions on the market, produced using this equipment, which is the first to be installed in Brazil for BOPP.
In this movement, metallized films will initially be launched that offer advantages when compared to current products, such as potential gains in shelf life (due to a better barrier), allowing the replacement of multi-material packaging with recyclable mono-material structures or combined with PE/PP.
For Carlos Moreira, Brazilian Plastic Institute Executive Director & Think Plastic Brazil CPO, innovation is one of the pillars for the full internationalization of the Brazilian converted plastics industry. “One of Think Plastic Brazil’s priorities is for the Brazilian converted plastics sector to be recognized as a reference in innovation, design and sustainability, which is why this new development by Vitopel is so significant for us,” he says.
The set of technological improvements with investments, modernization of facilities and a new portfolio will allow the company to expand into new markets – such as coffee, oilseeds, seasonings, powdered juices and dairy products –, in addition to strengthening its competitiveness in the international market, where it already has a solid presence.
“The arrival of the new metallizer at our Votorantim/SP manufacturing plant marks a decisive moment for Vitopel, highlighting our ongoing commitment to excellence and innovation. We are excited about the new opportunities and confident that our customers will appreciate the new additions to our portfolio. We will present high-performance solutions and, with this, we will take BOPP films to a new level locally,” says Aldo Mortara, Vitopel’s commercial director.
Vitopel has the largest installed capacity for metallized films in Brazil, and with this project it expects a 40% increase in its annual production capacity for metallized films, measured in tons, which will allow it to substantially expand its exports, reaching key markets in Central America and, especially, in North America.
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 220 companies. During this period, the Portfolio promoted 4,773 participations of companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
