Home Think Plastic Brazil, a portfolio of solutions for the plastic-converted products sector in the internationalization process for target markets, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and INP (Brazilian Plastic Institute), participated for the first time in Pacprocess, the leading plastic processing and packaging fair in the Middle East and Africa. The event took place in Cairo, Egypt, from December 3 to 5.
The portfolio’s participation in the fair took place at its own stand, with two companies from the portfolio, Embaquim and Replas, resulting in an expected business of US$550 thousand for the next 12 months, with 75 new contacts and meetings held.
Being the first time participating in the fair, the flow of visitors was surprising. “The fair was a surprise, very busy, with medium and large companies, people who knew what they were talking about”, says Eduardo Casali, commercial manager at Embaquim.
Pacprocess brought together local and international industries from across the value chain to showcase cutting-edge technologies and foster strategic partnerships. The event focuses on the demands of converted plastics in the food, beverage, cosmetics, pharmaceutical, non-food and industrial goods sectors.
According to Carlos Moreira, Brazilian Plastic Institute Executive Director & Think Plastic Brazil CPO, the presence of the portfolio at the fair is part of the actions taken to diversify markets, considering mainly the Middle East and all of Africa. “In addition to Pacprocess, this year we have already been on a Business Mission to Africa, which went through Namibia, Botswana and Mozambique, in addition to participating in the Big 5 fair in Dubai”, he says.
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 220 companies. During this period, the Portfolio promoted 4,773 participations of companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
