Home Innovation was developed by researcher Sandra Regina Marchi, from UFPR, and will be available to the brazilian converted plastic industry.
The 2026 edition of Color Trend, a color trends guide produced to guide decisions by professionals in the converted plastics industry in Brazil, will have the shades indicated by architect Marcelo Rosenbaum translated into See Color language, a color reading method developed by Brazilian researcher Sandra Regina Marchi (Federal University of Paraná – UFPR), as a method of including visually impaired people and people with color blindness.
Color Trend was created and is produced annually by Think Plastic Brazil, a portfolio of solutions for the plastic-converted products sector in the process of internationalization for target markets, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and INP (Brazilian Plastics Institute). The publication has already been signed by Walter Rodrigues, Alexandre Herchcovitch, Jum Nakao and Gabi de Mattos.
See Color is a tactile language method (with visual representation for color-blind people) that enables visually impaired people (blind or visually impaired) to access color information. It uses both high relief and dotted and dashed representations, with a simplified Braille base and inspiration from Color Theory, allowing for rapid learning of reading (about 20 minutes) and in a universal way (regardless of language). Its functionality and ease are due to the basis of Color Theory, which considers three primary colors (red, yellow and blue) and secondary colors (orange, green and purple), in addition to neutral colors (black and white).
The reading is done by touching the fingertips to interpret the symbols, as well as by seeing dots and dashes, both in a clock format (time), with each position indicated on the circle defining a group of colors and each number of dots its intensity. The representation system allows See Color to be included directly on products or on small stickers, ensuring its use by Brazilian converted plastic companies, through a partnership between the researcher and Think Plastic Brazil.
“The adoption of See Color in the 2026 edition of Color Trend is aligned with one of the premises of Think Plastic Brazil, which is to bring innovation, design and sustainability to the Brazilian converted plastic sector through creative actions that connect us to the main players in the global market”, says Carlos Moreira, Brazilian Plastic Institute Executive Director & Think Plastic Brazil CPO.
About Color Trend 2026
Color Trend 2026 is already in production by Think Plastic Brazil. The edition will be designed by Marcelo Rosenbaum, a renowned Brazilian architect who has won international awards for his iconic projects and exhibitions. The edition will be launched on April 8, 2025, during the World Plastic Connection Summit. Register on the website www.worldplasticconnectionsummit.com.
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 220 companies. During this period, the Portfolio promoted 4,773 participations of companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
