Home Think Plastic Brazil, a portfolio of solutions for the plastic-converted products sector in the process of internationalization for target markets, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and INP (Brazilian Plastics Institute), arrives in Chicago, United States, during the month of March, bringing a group of 19 Brazilian companies to promote the internationalization of products from the converted plastics sector at The Inspired Home Show.
The fair is one of the main global events in the housewares and utilities sector, attracting thousands of exhibitors and visitors from different countries and representing a unique platform for the launch of products, trends and innovations in the areas of housewares, decoration, electronics, stationery, childcare and home organization. In the 2025 edition, sustainability, home technology and lifestyle will be highlighted at the fair. Market-leading companies come together to present their solutions to the modern consumer. The Inspired Home Show also features lectures, panels and workshops by industry experts, connected to the needs of the market.
“This is an important fair in our industry’s calendar and represents an excellent opportunity for companies seeking to increase their global visibility, expand their contact networks and close international deals. The presence of Brazilian producers and suppliers is also very valuable, as it reinforces the work of our industry, which has enough potential to compete and conquer other markets,” highlights Carlos Moreira, Brazilian Plastic Institute Executive Director & Think Plastic Brazil CPO.
During the fair, the Brazilian stand will present Color Trend® 2025, with the theme “The Truth of the Dream”, curated by renowned architect Gabriela de Matos. A QR Code will also be available to access the Yearbook 2024, a digital catalog with product launches and innovations from more than 250 Brazilian companies. Taking advantage of the opportunity, the space also invites you to the IV World Plastic Connection Summit®, the main Brazilian meeting with an international focus on the converted plastics sector. The event will take place in Brazil from April 8 to 10, with the theme “Converted plastic from Brazil: coloring the world with design, innovation and sustainability”. Hybrid, online and free, it will feature renowned speakers and will host the launch of Color Trend® 2026, written by Marcelo Rosenbaum. Registration is now open for the event, but places are limited.
In the North and South pavilions, the Think Plastic Brazil Collective Stand features the brands Di Solle Cutelaria, Floridis & Verdi, Indústria Bandeirante, Jaguar Plásticos, Kapazi Mats & Flooring, Kos Acrílicos, Mello Aluminum, Nitron, Nutriplan, Plasnew, Plasútil, Plasvale, Sanremo S/A, São Bernardo, Soprano and Termolar.
With their own stand and support from ApexBrasil and Think Plastic Brazil, the companies Alklin, Bettanin and MTA are also participating.
Alklin: The Alklin brand is owned by Schwanke Industrial, which, with over 70 years of history, is a leader in the cleaning cloth category in Brazil, with 17.2% of the Self-Service and Cash & Carry Retail market. Located in Santa Catarina, in the South of Brazil, it has two manufacturing plants, one in Blumenau, the city where it is headquartered, and the other in Penha. In addition to operating in the cloth category, the company works with the following product categories: sponges, brooms, squeegees/mops and housewares (brushes, dustpans, buckets, plungers, door seals, clotheslines and rugs).
Bettanin: Bettanin’s brands are among the leaders in Brazil and are a reference in the broom and sponge categories, producing more than 330 million items per year, including brooms, mops, sponges, dustpans, cloths, squeegees, garbage bags and other solutions that make people’s lives easier. With the largest volume of exports to Latin America, but also with operations in Central America, North America and Europe, Bettanin operates in more than 40 countries. The company has factories, distribution centers and sales offices in three Brazilian states: Rio Grande do Sul, São Paulo and Pernambuco. We currently have 82,000 m² of built area, storage capacity for 60,000 pallets and more than 3,000 employees.
Indústria Bandeirante: Founded in 1946, Indústria Bandeirante has grown to become a trusted name in the plastic container industry. Dedication to quality and customer satisfaction drives the company to continually innovate and expand its product offering. Indústria Bandeirante serves the diverse needs of customers, from large industrial companies to small retail businesses.
Jaguar Plásticos: For this edition, Jaguar Plásticos will showcase the high quality and versatility of its portfolio – ranging from organizing boxes and baskets to the exclusive sustainable line, manufactured from recyclable raw materials. Jaguar Plásticos is a leading manufacturer of plastic products in Brazil, with over 40 years of experience, and has been awarded and internationally recognized for its commitment to innovation, sustainability and customer satisfaction.
MTA: The refinement and quality of good dishes are reflected in the practicality of MTA products. Responsible for manufacturing high-quality cookware and utensils, MTA is present in the daily lives of kitchens around the world. MTA is a genuinely Brazilian company, headquartered in Marmeleiro, in the state of Paraná. For over 30 years, the company has operated with respect and seriousness in the housewares sector and invests in innovative technologies and practices, developing products that are unique to the world market.
Plasnew: With 27 years of experience, Plasnew has been building a history of dedication and innovation in the housewares segment. With a lot of effort and entrepreneurial spirit from its founder, today it is considered one of the leading companies in Brazil in the segments in which it operates.
Plasútil: Founded in Bauru, São Paulo, Plasútil is one of the largest manufacturers of plastic products for the home in Brazil. With 38 years of experience, the company stands out for its innovation, quality and commitment to sustainability. The brand’s products are exported to several countries, bringing the essence of Brazilian well-being to the world.
Plasvale: Making people’s daily lives easier is Plasvale’s mission, which has been working with love in the creation, quality, sustainability and technology of its products since 1977. The excellence in the development of each piece is only possible due to the involvement and dedication of over 500 employees who work daily thinking about you and your family, to be present in your home, making your life easier, more practical and happier. All Plasvale products are free of any toxic substances – in fact, the company is BPA FREE – and meet the highest quality standards, being tested to offer the best possible performance and ensure customer and consumer satisfaction.
Sanremo: Strategically located in the Mercosur region, Sanremo has a production capacity of 5 million items per month. Its portfolio includes items for the kitchen, organization, laundry and cleaning, pets, baby, gardening and thermal items, totaling approximately 1,000 SKUs. It is a benchmark brand in quality, with 100% of its production made from virgin raw materials, such as polypropylene, polyethylene, polystyrene, nylon and silicone. All products are BPA (Bisphenol-A) free and have non-toxic pigments. It remains responsible in the face of environmental sustainability challenges through the use of clean technologies and constant awareness campaigns among its 500 employees.
São Bernardo: Today, the plastic utensils manufactured by the company can be found in several countries, from neighboring Argentina to distant Australia, always with success, which is the result of five decades of experience and continuous improvement of the manufacturing processes of São Bernardo, a family business founded in 1959, which originally manufactured tools and steel parts, such as shelves and racks. Today, the company has a modern industrial unit in the city of Itaquaquecetuba/SP, with ISO 9001 certification.
Soprano: We are a company with seven decades of history, operating in the home and construction segments with solutions for access and security, energy and well-being. We sell a wide range of products for the Brazilian market and other Latin American countries, serving the construction, electrical materials, furniture and housewares markets. Through home and construction solutions, we promote practicality, security and trust, bringing peace of mind to those who purchase our products.
Termolar: A specialist in thermal conservation solutions, Termolar is a Brazilian company with a global presence, exporting to countries such as Spain, South Africa, Norway, Europe, Argentina, Uruguay, among many others in Latin America. Termolar produces approximately 11 million units annually, covering a wide range of thermal solutions for the home, office and leisure, such as bottles, cups, teapots, bowls, ampoules and thermal boxes.
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 250 companies. During this period, the Portfolio promoted 4,773 participations of companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
