Home The 2025 edition of the Ambiente fair will take place in Frankfurt, Germany, from February 7 to 11. It will bring together more than 4,500 exhibitors from around the world to showcase their innovations. The fair is a showcase for sustainability, creativity, design trends, exhibitions and awards.
Think Plastic Brazil, a portfolio of solutions for the plastic-converted products sector in the process of internationalization for target markets, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and INP (Brazilian Plastics Institute), will be present supporting 17 Brazilian exhibitors, in order to promote the export of converted plastic products. At the fair, visitors will find Brazilian companies in pavilions 4.2 (stand A81), 9.1 (stand A15 and D11), 9.2 (stand B08 and F40) and 9.3 (stand B31).
Several activities are planned for this edition, aimed at connecting the main players in the global market, such as the Creative Tour, a business mission focused on innovation, design and sustainability, which includes a series of lectures, guided visits to stores and a personalized tour during the fair. In addition, the space has nine showcases presenting Color Trend 2025, the color trends guide for the converted plastic sector, curated by renowned architect Gabriela de Matos.
Inside the Brazilian stand, in addition to the presentation of Color Trend 2025, a QR Code will be available to access Yearbook 2024, a digital catalog with product launches and innovations from Brazilian companies.
“We are bringing a strategic and creative perspective to Ambiente, focused on promoting the competitiveness and innovation of Brazilian companies on the international stage. Our mission is to highlight the talent and potential of the converted plastic sector,” says Carlos Moreira, Brazilian Plastic Institute Executive Director & Think Plastic Brazil CPO.
The event is the ideal opportunity to expand connections, attracting importers, distributors, retailers and designers, a valuable opportunity to expand the portfolio of clients, partners and suppliers. The companies participating in the Think Plastic Brazil Collective Stand are Alklin, Alumínio Oliveira, Dello, Di Solle Cutelaria, Indústria Bandeirante, Jaguar Plásticos, Lolly, Maxcril, Metaltru, Mor, MTA, São Bernardo and Termolar. Brinox, OU, Plasutil and Sanremo will also participate with their own stand and support from ApexBrasil and Think Plastic Brazil.
This is the opportunity to be present at a meeting point for the major global players in the market, at the heart of the decisions that will define the direction and international trends of the plastics industry on the global stage.
Alklin: The Alklin brand is owned by Schwanke Industrial, which, with over 70 years of history, is a leader in the cleaning cloth category in Brazil, with 17.2% of the Self-Service and Cash & Carry Retail market. Located in Santa Catarina, in the South of Brazil, it has two manufacturing plants, one in Blumenau, the city where it is headquartered, and the other in Penha. In addition to operating in the cloth category, the company works with the following product categories: sponges, brooms, squeegees/mops and housewares (brushes, shovels, buckets, plungers, door seals, clotheslines and rugs).
Brinox: Celebrating 35 years of history, Brinox is positioned as one of the largest manufacturers of housewares in Brazil. The company was founded in Caxias do Sul/RS, in 1988, and since then, it has become synonymous with quality and innovation in the segment. With a focus on meeting market demands and providing complete solutions for consumers, Brinox has consolidated itself as a reference in the sector.
Dello: With over 50 years of experience, Dello is present in 14 countries, with local distributors, consolidating its brand mainly in the Latin American market. With the commitment to not generate “industrial waste”, all converted plastic is reused. Dello acquires granulated material to manufacture new products, contributing to the environment and preventing pollution.
Indústria Bandeirante: Founded in 1946, Indústria Bandeirante has grown to become a trusted name in the plastic container industry. Dedication to quality and customer satisfaction drives the company to continually innovate and expand its product offering. Indústria Bandeirante serves the diverse needs of customers, from large industrial companies to small retail businesses.
Jaguar: Jaguar Plásticos is a leading manufacturer of plastic products in Brazil, with over 40 years of experience, awarded and internationally recognized for its commitment to innovation, sustainability and customer satisfaction.
Its industrial park is located in the city of Jaguariúna/SP, in an area of 46,000 m², and has a modern structure and advanced technology, in addition to 1,000 employees.
Metaltru: Transforming steel and composite wood into innovative products with design and functionality has been Metaltru’s mission throughout its 38-year history. Operating in 40 countries, we have helped make the lives of thousands of consumers easier, which gives us the satisfaction of knowing that we are on the right track.
In 2025, Metaltru will continue to strive to always do its best.
MOR: Founded in the interior of Rio Grande do Sul, with 62 years of history, MOR has the production of folding chairs as its DNA. It is no coincidence that it has expanded beyond its national territory. Today, it has a large sales volume throughout Latin America, in addition to having a presence in the European and North American markets.
MTA: The refinement and quality of good dishes are reflected in the practicality of MTA products. Responsible for manufacturing high-quality cookware and utensils, MTA is present in the daily lives of kitchens around the world. MTA is a genuinely Brazilian company, headquartered in Marmeleiro, in the state of Paraná. For over 30 years, the company has operated with respect and seriousness in the housewares sector and invests in innovative technologies and practices, developing products that are unique to the world market.
OU: With 30 years of experience, <Ou> is a leader in the organization sector, standing out for its unique design, innovation, functionality and sustainability. Present in 24 countries and with points of sale throughout Brazil, the brand offers products that transform people’s daily lives, promoting organized and comfortable environments. The brand has Casa <Ou>, an exclusive space in São Paulo, where customers and partners can experience the essence of the brand through experiences and workshops focused on organization and well-being.
Plasútil: Founded in Bauru, São Paulo, Plasútil is one of the largest manufacturers of plastic products for the home in Brazil. With 38 years of experience, the company stands out for its innovation, quality and commitment to sustainability. The brand’s products are exported to several countries, bringing the essence of Brazilian well-being to the world.
Sanremo: Strategically located in the Mercosur region, Sanremo has a production capacity of 5 million items per month. Its portfolio includes items for the kitchen, organization, laundry and cleaning, pets, baby, gardening and thermal items, totaling approximately 1,000 SKUs. It is a benchmark brand in quality, with 100% of its production made from virgin raw materials, such as polypropylene, polyethylene, polystyrene, nylon and silicone. All products are BPA (Bisphenol-A) free and have non-toxic pigments. It remains responsible in the face of environmental sustainability challenges through the use of clean technologies and constant awareness campaigns among its 500 employees.
São Bernardo: Today, the plastic utensils manufactured by the company can be found in several countries, from neighboring Argentina to distant Australia, always with success, which is the result of five decades of experience and continuous improvement of the manufacturing processes of São Bernardo, a family business founded in 1959, which originally manufactured tools and steel parts, such as shelves and racks. Today, the company has a modern industrial unit in the city of Itaquaquecetuba/SP, with ISO 9001 certification.
Termolar: A specialist in thermal conservation solutions, Termolar is a Brazilian company with a global presence, exporting to countries such as Spain, South Africa, Norway, Europe, Argentina, Uruguay, among many others in Latin America. Termolar produces approximately 11 million units annually, covering a wide range of thermal solutions for the home, office and leisure, such as bottles, cups, teapots, bowls, ampoules and thermal boxes.
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 250 companies. During this period, the Portfolio promoted 4,773 participations of companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
