Home Think Plastic Brazil, a portfolio of solutions for the converted plastics product industry in the internationalization process for target markets, carried out through a partnership between ApexBrasil (the Brazilian Trade and Investment Promotion Agency) and INP (the Brazilian Plastic Institute), celebrates the arrival of Interior Lifestyle South America (ILSA) in Brazil. The fair is a strategic opportunity to strengthen the connection between the converted plastics industry and retail.
ILSA will take place between June 23 and 26, 2025, in the Anhembi District, in São Paulo, during the Eletrolar Show, one of the largest electronics and household appliance events in Latin America, and is the result of a partnership between Messe Frankfurt, responsible for the Ambiente trade fair, one of the main in the houseware industry, and the Grupo Eletrolar. This initiative represents a milestone for Think Plastic Brazil members, who will now have a new business platform on the calendar, expanding the possibilities of commercial connections and boosting the converted plastics industry.
“We were looking for a fair that would connect us even more strongly with retail. The Grupo Eletrolar is already consolidated in the market, and this partnership will be fundamental to expand the business of our associates. We had a bottleneck because we did not have a business platform in the middle of the year, and now we are sure that this opportunity will bring great results,” says Carlos Moreira, Executive Director of the INP and projects at Think Plastic Brazil.
Through the strategic partnership with the Eletrolar Group, Brazilian companies in the converted plastics industry access new business possibilities, occupying space in an event already consolidated in the market, with expressive potential to connect industry and retail, bringing results and boosting our production.
Choosing Brazil to host the Interior Lifestyle South America also reinforces the potential of the domestic market in the houseware and plastic products segment. This new business platform expands the visibility of the Brazilian market and gives access to opportunities to expand the presence of companies in the national and international market. The fair is expected to contribute to the development of the converted plastics industry, boosting business generation.
Service
Interior Lifestyle South America
Anhembi District, São Paulo
June 23-26, 2025
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 250 companies. During this period, the Portfolio promoted 4,773 participations of companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
