Home Bringing together hundreds of professionals and leaders from the converted plastics industry at the Novotel Center Norte in São Paulo, with a free program open to the public, the IV World Plastic Connection Summit® took place this Tuesday, April 8, providing a true immersion in the main trends that are reshaping the sector in Brazil and worldwide. One of the highlights of the event was the lecture by economist Ricardo Amorim, who reflected on the future of business driven by artificial intelligence.
Organized by Think Plastic Brazil, a portfolio of solutions for the plastic-converted products sector in the process of internationalization for target markets, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and INP (Brazilian Plastics Institute), the IV World Plastic Connection Summit® ended the day of lectures with the economist. Amorim’s speech caught everyone’s attention, with the theme “Artificial Intelligence and other paradigm shifts that will transform your converted plastics business”.
The dynamic presentation filled the auditorium as it highlighted the role of technologies such as generative AI, advanced automation and data analysis, which are directly impacting production, consumption and management models in the industry, presenting artificial intelligence as an opportunity for those who know how to use it strategically, leveraging companies towards the future of the sector.
“For the past three years, Brazil has been the country that generates the most jobs in the world. Our unemployment rate has fallen like no other G20 country. Artificial intelligence, used efficiently, can reduce costs in each interaction, with shorter response times and greater customer satisfaction,” the economist emphasized.
After the lecture, the program ended with a celebratory cocktail and the presentation of the International Award 2025, which honored the main highlights of the Brazilian converted plastics sector. The audience was also able to enjoy the exclusive fragrance “From Brazil to Brazil”, created in partnership with Vollmens, adding a sensorial experience to Color Trend® 2026 and the IV World Plastic Connection Summit.
With simultaneous translation into English and Spanish and hybrid transmission, the event reaffirms the strength of Think Plastic Brazil as a catalyst for trends and opportunities for the sector.
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 250 companies. During this period, the Portfolio promoted 4,773 participations of companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
