Home Between the 12th and 14th of June, Rafitec, one of the leaders in the production of polypropylene packaging, synthetic fabrics and agricultural films, was present at Agrofest 2024, held in Lima, Peru. The company’s participation in the fair was possible through the support of Think Plastic Brazil, a portfolio of solutions for the converted plastic products sector in the process of internationalization for target markets, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and the INP (Brazilian Plastic Institute), promoting the competitiveness of Brazilian industry on the international stage.
Agrofest, organized by the Association of Agricultural Producers’ Guilds of Peru (AGAP), stands out as an event of great importance in the country. The fair brings together lectures from industry leaders and discussion panels on topics such as agricultural production, plant health, technology, innovation and markets, as well as demonstrations of essential equipment and machinery for agribusiness.
During the fair, Rafitec displayed a range of products that attracted the attention of participants, including new solutions in polypropylene packaging, essential for the preservation and transport of agricultural products. The synthetic fabrics and agricultural films presented by the company have also demonstrated potential to improve efficiency and sustainability in agricultural operations.
Giselle Rios, representative of Rafitec Propex, commented: “This was my first participation in Agrofest and I was impressed by the diversity of products offered, from equipment to food. The event was very busy; at our stand, we received many visitors, with whom I established contacts and have already received some quotes for potential business.”
Support for the company’s presence at the third edition of Agrofest is part of Think Plastic Brazil’s strategic planning, which included the creation of promotional artwork for the YearBook. These marketing actions aim to increase the company’s visibility and highlight its high-quality, innovative products and commitment to sustainability.
“The support from Think Plastic Brazil was essential for our performance at the fair. Through them, we are increasingly internationalizing our company, opening new markets and significantly strengthening our global presence”, says Giselle.
With its successful participation in the event, Rafitec continues to show its potential to lead transformation in the agricultural sector, offering products that combine innovation, design and sustainability. “This support strengthens our internationalization strategy and allows us to highlight Brazilian products on the global stage”, highlighted Carlos Moreira, Brazilian Plastic Institute Executive Director & Think Plastic Brazil CPO.
About Think Plastic Brazil
Think Plastic Brazil began its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 220 companies. During this period, the Portfolio promoted 4,773 participations by companies in the sector in 240 specifically Commercial Promotion projects, resulting in 64,366 meetings. The economic impact was significant, with over US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in joining the Portfolio, please contact Richard Assis via email at richard.assis@thinkplasticbrazil.com or visit the website thinkplasticbrazil.com
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.
The Agency also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for developing the competitiveness of Brazilian companies and the country.
About INP
Founded in 1989, the Brazilian Plastics Institute (INP) emerged amid the process of globalization and the need to make the plastics market more competitive internationally. Its strength and representation are due to the union of the Brazilian Association of the Plastic Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM) and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
The objective of INP, as a sectoral technological entity, is to be the backbone of the entire plastic production chain in Brazil. To this end, the entity maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards for the manufacture of better quality products.
