Home Think Plastic Brazil, a portfolio of solutions that support the converted plastic products sector in the internationalization process for target markets, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and INP (Brazilian Plastic Institute), delved into the world of plastic in an innovative and sustainable way during the launch of Color Trend 2025 and pre-launch of the IV World Plastic Connection Summit. The event, held last Friday (21), brought together big names in the sector, consolidating itself as an important milestone for the Brazilian converted plastics industry.
One of the projects in the World Plastic Connection Summit ecosystem, Color Trend is an international guide to color trends with focus and research from a Brazilian perspective, dedicated to the converted plastics industry. Produced in three languages, the study offers a complete guide that guides the sector in the year following its publication. In this edition, award-winning architect Gabriela de Matos signed the study, bringing an innovative and culturally rich vision.
Carlos Moreira, Brazilian Plastic Institute Executive Director & Think Plastic Brazil CPO, highlighted the importance of the event and the work of Gabriela de Matos. “The launch of Color Trend 2025 is a legacy that is being left by Gabriela de Matos, who represents female strength, diversity, which enriches our country so much. Color Trend is for visionary companies that are beginning to understand that color, with the stories of a culturally rich country, is something we want to show the world.”
The event had several visitors and partners, providing a space for networking and exchanging knowledge. José Ricardo Roriz Coelho, president of the Council of the Brazilian Plastic Institute (INP), president of the Council of the Brazilian Plastics Industry Association (ABIPLAST) and president of the Council of the Plastic Material Industry Union (SINDIPLAST), highlighted the growth of the event and its importance for the Brazilian plastics sector, emphasizing that the event was consolidated as a significant milestone. He also highlighted the evolution of the format, condensing the content into a single day to meet the demands of the sector, and expressed his satisfaction with the continuity of Color Trend, which reaches its fourth edition this year, highlighting the appreciation of creators and the Brazilian image.
With the successful launch of Color Trend 2025, attention now turns to the IV World Plastic Connection Summit, which will be held between April 8 and 10, 2025. This is the main Brazilian meeting of the converted plastics industrial sector and brings together the entire the plastic chain to discuss global strategies and promote innovation, design and sustainability.
Representing Edison Terra Filho, Executive President of the Brazilian Plastic Institute (INP), Executive President of the Plastic Resins Industry Union of the State of São Paulo (SIRESP), Executive President of the Asociación Química y Petroquimica Latinoamericana (APLA) and vice-president of Braskem’s Olefins and Polyolefins Business in South America, Márcio Sanitá, member of the Think Plastic Brazil strategic committee and director of communications and services at Braskem, emphasized the importance of the Summit as an event of relevance to the sector. He highlighted that the themes of design, innovation and sustainability must evolve together to drive a more robust circular economy, outlining a crucial role for Brazil as a protagonist in this scenario. Sanitá also highlighted the clear contribution of Think Plastic in this journey towards Brazilian leadership.
During the pre-launch, commitments made in the previous edition were reaffirmed, as highlighted by Sanitá. He mentioned the implementation of commitments to make the Brazilian manufacturing sector a reference in innovation, design and sustainability, expand presence in international events, diversify markets to include Africa and the Middle East, introduce a new expert plus category, and expand activities in the areas toys and childcare.
Maria Paula Sobral Velloso, industry and services manager at ApexBrasil, highlighted the longevity and success of the partnership between ApexBrasil and INP: “There have been 21 years of partnership, together we are working for Brazil and international promotion. This tripod of sustainability, innovation and design will differentiate us in the international market, where we seek competitiveness. Without this, we will not be able to reach the space in the growing sector.”
The launch of Color Trend 2025 and the pre-launch of the IV World Plastic Connection Summit reaffirm the Brazilian converted plastics industry’s commitment to innovation, design and sustainability. These events not only highlight Brazil’s strength and creativity, but also position the country as a global leader in promoting a circular and sustainable economy.
Registration for the IV World Plastic Connection Summit is now available and free. To register, simply access the event’s official website: https://worldplasticconnectionsummit.com/
Date: April 8-10, 2025
Location: Novotel Center Norte | São Paulo
Av. Zaki Narchi, 500 – Vila Guilherme –São Paulo – SP
About Think Plastic Brazil
Think Plastic Brazil began its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 220 companies. During this period, the Portfolio promoted 4,773 participations by companies in the sector in 240 specifically Commercial Promotion projects, resulting in 64,366 meetings. The economic impact was significant, with over US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in joining the Portfolio, please contact Richard Assis via email at richard.assis@thinkplasticbrazil.com or visit the website thinkplasticbrazil.com
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.
The Agency also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for developing the competitiveness of Brazilian companies and the country.
About INP
Founded in 1989, the Brazilian Plastics Institute (INP) emerged amid the process of globalization and the need to make the plastics market more competitive internationally. Its strength and representation are due to the union of the Brazilian Association of the Plastic Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM) and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
The objective of INP, as a sectoral technological entity, is to be the backbone of the entire plastic production chain in Brazil. To this end, the entity maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards for the manufacture of better quality products.
