IV World Plastic Connection Summit confirms Ângela Hirata as speaker 

WPCS

The World Plastic Connection Summit reaches the fourth edition with a complete schedule for the Hybrid International Seminar. Ângela Tamiko Hirata, who was Alpargatas’ foreign trade director between 2001 and 2014, is one of the speakers confirmed at the event.   

The event, organized by Think Plastic Brazil, a portfolio of solutions for the converted plastics product sector in the internationalization for target markets, is carried out through a partnership between ApexBrasil (the Brazilian Trade and Investment Promotion Agency) and INP (the Brazilian Plastic Institute). It will take place on April 8, 2025, in São Paulo.  

Ângela will give a lecture on April 8 on the theme “Brazilian colors and design for the world”. She was Alpargatas’ foreign trade director between 2001 and 2014. Together with her team, she took on the challenge of developing new markets, in addition to promoting the international expansion of the Havaianas brand. 

In just three years, she led the company to export to five continents in more than 80 countries, under the Havaianas brand. The company was positioned in the market and gained space in renowned international showcases. Currently, the iconic sandal is in more than 100 countries.  

About the Hybrid International Seminar 

Among the eight activities of the IV World Plastic Connection Summit ecosystem, the Hybrid International Seminar is the one that promotes strategic meetings with speakers, focused on the areas of economy, innovation, design, sustainability, governance and social aspects. 

“The eight projects of the event are connected to foster internationalization and networking, training the participating companies for international expansion,” says Carlos Moreira, Executive Director of the INP and the person in charge of projects at Think Plastic Brazil. 

Register for free at https://worldplasticconnectionsummit.com/summit-2025/. 

About Think Plastic Brazil    

Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 250 companies. During this period, the Portfolio promoted 4,773 participations of companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.   

For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers. 

About INP   

Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).   

As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured. 

About ApexBrasil   

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.    

The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.