Home The IV World Plastic Connection Summit® brings yet another sensory innovation to the event, a partnership with Vollmens Fragrances that will bring a sensory experience to participants with an exclusive fragrance for the event, which will take place from April 8 to 10, with the 8th open to the public, at the Novotel Center Norte, in São Paulo. The event is organized by Think Plastic Brazil, created by INP (Brazilian Plastic Institute) and in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency).
“It is a great pleasure to present the ‘From Brazil to Brazil’ fragrance with Vollmens. More than a perfume, it is a sensorial narrative that rescues the history of rosewood, a noble wood that is emblematic of our biodiversity, with a modern, sophisticated interpretation that is deeply connected to our roots. Combining this launch with Color Trend® 2026 by Marcelo Rosenbaum reinforces our commitment to innovation, Brazilian culture and the appreciation of nature. We hope that everyone who experiences this at Novotel Center Norte will feel touched by this connection with Brazil”, highlights Carlos Moreira, Brazilian Plastic Institute Executive Director & Think Plastic Brazil CPO.
The Vollmens fragrance, entitled “From Brazil to Brazil,” was created by perfumer Juliana Tolotti and will be launched alongside Color Trend® 2026 by Marcelo Rosenbaum, a color trends guide for the converted plastics sector. The audience will enjoy an immersive experience during the International Seminar, with the fragrance being diffused throughout the Novotel Center Norte.
“From Brazil to Brazil” was created based on the fascinating history of rosewood, a Brazilian tree found in the Amazon that has the most well-known and important Amazonian aroma in trade due to its essential oils. The fragrance aims to honor the rare and precious essence of the tree with a modern and sophisticated interpretation. The creation proposes reconnection, rescues memories and pays homage to rosewood as strong, enigmatic and unforgettable.
With an aromatic woody scent, it is composed of a slightly spicy freshness of cardamom in synergy with a perfect reinterpretation of the synthetic rosewood accord, bringing to light the aromatic memory of this unique Amazonian wood. As it evolves, a delicate and harmonious floral bouquet blossoms with the elegance of violet and the enveloping richness of jasmine, supported by the earthy creaminess of sandalwood, which echoes the woody structure of rosewood. In the background, the comfort of musk and the robustness of cedar intertwine with warm, golden amber, creating a solid and striking base that perpetuates the presence of this unique creation.
The fragrance can be purchased by companies that wish to use it in their products using the fragrance code: Color Trend 2026 by Marcelo Rosenbaum.
Interested parties can also learn about the fragrance and attend all the lectures free of charge and in a hybrid format by securing a place by filling out the online form available on the website https://worldplasticconnectionsummit.com/. All lectures will also be available in English and Spanish.
SERVICE
IV World Plastic Connection Summit®
Date: from April 8th to 10th (open to the public on the 8th and exclusively for Think Plastic Brazil members on the 9th and 10th)
Hours: from 8a.m. to 6p.m.
Location: Novotel Center Norte | São Paulo – Av. Zaki Narchi, 500 – Vila Guilherme, São Paulo-SP
Free registration:
More information: https://worldplasticconnectionsummit.com/
Schedule
April 8th
- Hybrid international seminar
- Launch of Color Trend
- Launch of the International Yearbook
- Awards – International Award
- Image Promotion – presence of international journalists and opinion makers
About Carlos Moreira
Brazilian Plastic Institute Executive Director & Think Plastic Brazil CPO
Professional with over 20 years of experience in the internationalization of companies in various sectors of the economy. He currently holds the position of CPO at the Brazilian Plastics Institute (INP), leading initiatives that support industries in the sector in expanding into international markets.
He stands out for his strategic project management, negotiation with international stakeholders, identification of new market opportunities and promotion of innovative partnerships. He has a strong commitment to innovation, design and sustainability, which are fundamental elements for the growth of companies on the global stage.
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 250 companies. During this period, the Portfolio promoted 4,773 participations of companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
