Home FILDA, the Luanda International Trade Fair, is Angola’s largest international trade event. In its 39th edition, the fair hosted four companies associated with Think Plastic Brazil in the Brazilian pavilion, a portfolio of solutions for the plastic-converted products sector in the process of internationalization for target markets, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and INP (Brazilian Plastics Institute).
The presence of Brazilian companies at the fair was encouraged by an initiative by ApexBrasil that fosters business opportunities in Africa. From June to August of this year, ApexBrasil promoted Brazil-Africa Solutions, an international mission to Johannesburg, South Africa, and encouraged the presence of industries at FILDA and the Mozambique International Fair (FACIM).
During FILDA, four companies from Think Plastic Brazil’s portfolio were in Luanda: Copobras, Maxeb, Soprano and Wyda. The action generated 118 business meetings for Brazilian converted plastic industries, which received visitors from Angola, South Africa, Portugal and Italy. On-site deals totaling US$30,000 were closed, and the prospect of generating even greater business is expected, with the expectation of generating US$520,000 in the next 12 months for the participating companies.
According to Carlos Moreira, Brazilian Plastic Institute Executive Director & Think Plastic Brazil CPO, “the presence of members at FILDA 2024 was promoted by ApexBrasil and is aligned with one of the six premises of the new 2024/2028 strategic planning, which is market diversification, with the inclusion of actions in countries in Africa and the Middle East.”
For Regina Dacio, export manager at Copobras, the volume of visitors exceeded expectations and the support from ApexBrasil, before and during the event, was essential. “We had great contacts with clients, prospects and potential business partners. It was possible to gather a lot of information about the market, connect with business partners and conduct very constructive networking to outline the direction to be followed for market penetration”, she says.
About Think Plastic Brazil
Think Plastic Brazil began its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 220 companies. During this period, the Portfolio promoted 4,773 participations by companies in the sector in 240 specifically Commercial Promotion projects, resulting in 64,366 meetings. The economic impact was significant, with over US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in joining the Portfolio, please contact Richard Assis via email at richard.assis@thinkplasticbrazil.com or visit the website thinkplasticbrazil.com
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.
The Agency also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for developing the competitiveness of Brazilian companies and the country.
About INP
Founded in 1989, the Brazilian Plastics Institute (INP) emerged amid the process of globalization and the need to make the plastics market more competitive internationally. Its strength and representation are due to the union of the Brazilian Association of the Plastic Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM) and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
The objective of INP, as a sectoral technological entity, is to be the backbone of the entire plastic production chain in Brazil. To this end, the entity maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards for the manufacture of better quality products.
