Home Embaquim launched its new visual identity last Friday (21). A pioneer in the production of bag-in-box systems in Brazil for 44 years, it is associated with Think Plastic Brazil, a portfolio of solutions for the converted plastics product industry in the internationalization process for target markets, carried out through a partnership between ApexBrasil (the Brazilian Trade and Investment Promotion Agency) and INP (the Brazilian Plastic Institute).
Pande signed the more modern and bold design and reflects the principles that guide the company: to ensure the conservation of products and people’s satisfaction. “It’s not just about producing packaging, our purpose goes beyond that. We want to take care of people and the planet and improve the lives of those who produce and use our packaging. Everything is based on solutions and reliable relationships,” says the company’s CEO, Laura Canteiro. The slogan “Confiança vem de dentro” (Confidence comes from within) accompanies the new brand and highlights the main message: “We produce packaging the way you need, from the smallest detail to the greatest productive capacity”. “Both the new logo and the new graphic elements of the communication pieces were designed to be versatile and work harmoniously, reflecting the essence of the brand,” explains Gian Franco, from Pande. The colors, typography, and photographs that complement the visual proposal represent an aesthetic evolution and a continuous commitment to excellence and innovation.
“To achieve visual consistency, we created a grid from one of the angles of the new symbol that opens alternative spaces to position the visual elements in a proper and coherent way,” adds Gian. According to Pande’s executive, the photographic style follows the proposal to capture the essence of humanity, through spontaneous smiles highlighting team collaboration. Renata Canteiro, Director of Embaquim, adds: “We believe that, by looking inside the company, we can transform things in the external environment, manufacturing packaging as people and products need and always ready to adapt to meet the unique needs of companies and people who trust us.” The brand also praises Embaquim’s pride in long-term relationships with the market, based on trust and honesty. Officially launched on March 21, at an event at the company’s headquarters, the new brand reflects the attributes of the company, its products, and its professionals. Installed in a total area of 20,000 m2, with more than 12,000 m2 of built area, Embaquim is the leader in bag-in-box in Brazil and operates in 17 countries located in the Americas, Europe, Africa, Oceania, and Asia. This global operation continues to expand and already represents 10% of the company’s business. The company is also proud to have more than 200 direct employees, of which more than half are women, many of them in leadership positions.
About Embaquim
Embaquim is a pioneer in the production of bag-in-box packaging systems in Brazil, always based on cutting-edge technology and innovation. The company offers this packaging system in various structures and with several options of nozzles and caps. The main industries served are food, beverages, chemicals, cosmetics, and pharmaceuticals. Among the various certifications achieved, Embaquim is proud of the ISO 9001:2015 granted by Bureau Veritas, which guarantees the full traceability of its products, which is widely tested in their physicochemical characteristics and in use simulation. Other equally important certifications are FSSC (2020), Ecovadis (2021), Women Owned (2023), and Dun Bradstreet ESG (2024).
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 250 companies. During this period, the Portfolio promoted 4,773 participations of companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
