Home The highly anticipated launch of Color Trend® 2026 took place at the IV World Plastic Connection Summit®, at Novotel Center Norte, in São Paulo, on Tuesday, April 8. Designed by renowned architect Marcelo Rosenbaum, the color guide enchanted the audience in a packed auditorium by presenting a palette inspired by Brazilian biomes, under the theme “From biomes to colors, from Brazil to Brazil”.
The 2026 edition of Color Trend®, developed by Think Plastic Brazil, a portfolio of solutions for the plastic-converted products sector in the internationalization process for target markets, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and INP (Brazilian Plastics Institute), curated by Rosenbaum, brought an innovative approach that unites design, architecture, sustainability and Brazilian identity.
During the launch ceremony, Rosenbaum shared with those present the creative process behind the selection of colors, the result of travels, photographic records and immersive studies of the country’s diverse ecosystems, a compilation of his trajectory, offering the entire world a portrait of an extremely diverse Brazil, translated into its colors.
“I believe in identity. In something that allows us to sell more, have a place, a space. In opportunities. Being able to enter people’s homes brings knowledge, autonomy, even in places with a low Human Development Index, which in my view does not exist, because we all have Human Development. Color Trend® 2026 seems like an art book, because it is a summary of our immersions, of our recognition for this Brazil that we end up separating into biomes. It talks about Brazil, about our nature”, highlighted the architect.
The public was able to see the new shades presented up close and the converted plastics industry can now start preparing to use them in 2026. “The objective of launching the color guide is precisely to be a practical tool, implemented by Brazilian companies in their products”, highlighted Carlos Moreira, executive director of INP and Think Plastic Brazil CPO.
Among the highlights of Color Trend® innovations is see color, an inclusive tactile reading method for people with visual impairments in partnership with SENAI CETIQT, responsible for colorimetric tests that ensure fidelity between the colors conceived and those applied to plastic parts. This scientific rigor reinforces the role of the guide as a strategic tool for the industry. Vollmens Fragrances developed the guide’s exclusive fragrance, “From Brazil to Brazil,” which tells the story of Amazonian rosewood and was created by perfumer Juliana Tolotti. A combination of sophistication and Brazilianness, the fragrance features woody and aromatic notes. The event promoted an immersive experience during the three days at the entrance to the auditorium, where it was possible to smell the fragrance, which is available for products and events.
Later this year, the project enters a new phase with the start of the development of a Brazilian naming and color-coding system for converted plastic, which promises to establish a national reference standard by 2026 — a robust alternative to existing international systems.
Published in three languages (Portuguese, English and Spanish), Color Trend® offers aesthetic and technical guidance for companies seeking innovation with a Brazilian identity, curated by one of the country’s most awarded architects. This year’s launch reaffirms Think Plastic Brazil’s commitment to promoting national culture combined with the industry’s global competitiveness.
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 250 companies. During this period, the Portfolio promoted 4,773 participations of companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
