Home Think Plastic Brazil, portfolio of solutions for the plastic-converted products sector in the internationalization process for target markets, carried out through a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and INP (Brazilian Plastics Institute), was in Dubai to participate in the Big 5 Global fair with four member companies: Astra, Fame, MarGirius and Tigre.
The fair took place between November 26 and 29 and resulted in 96 meetings, with 92 new contacts made. Given the actions carried out, the expected business generated from the event for the associated companies present is US$ 750 thousand over the next 12 months.
“The fair brought us several contacts and a very important advantage of this location is that we received companies and potential clients from various regions of the world, not just the Middle East and North Africa”, says Edir Miranda Junior, Sales and Export Manager at Tigre.
For Danilo de Lima Medeiros Bustos, Commercial Manager at Astra, the fair was an opportunity to meet customers from countries where the company already exports, as well as to strengthen commercial relations with the Middle East and Africa markets. “This is our first time participating in the fair and we are very happy with the result. Today we have more than 40 possible and potential customers to complete the countries we export to,” says Danilo.
MarGirius also participated in the fair for the first time and made important contacts by presenting its products. “We brought our line of residential switches and our automation line as innovations to the fair,” says William Inácio Silva, Export Manager at MarGirius.
For Maria Prado, Fame’s Export Manager, the company’s second participation in Big 5 Global was very rewarding. “We had contact with 24 different countries, which is very interesting for us. I believe that of all the fairs we have participated in, this was the most cosmopolitan of all, with a very wide variety of countries,” she explains.
This was the portfolio’s first participation in the event with its own stand, after participating in the 2018 edition with a Trade Mission that brought 16 companies. “Big 5 Global is a strategic fair to showcase Brazilian products, directly contributing to one of the premises of Think Plastic Brazil, which is to diversify markets with effective actions in the Africa and Middle East region, a region with immense commercial potential for us,” says Carlos Moreira, Brazilian Plastic Institute Executive Director & Think Plastic Brazil CPO.
About Think Plastic Brazil
Think Plastic Brazil started its activities with 38 companies and, over the last 20 years, has expanded its participation to more than 220 companies. During this period, the Portfolio promoted 4,773 participations of companies in the industry in 240 projects specifically for Trade Promotion, resulting in 64,366 meetings. The economic impact was significant, with more than US$1.247 billion in business generated and a total investment of US$12.338 million, achieving an impressive ROI of US$101.04 for every dollar invested.
For those interested in buying from Brazil and contacting Brazilian companies associated with Think Plastic Brazil directly, please contact cristina.sacramento@thinkplasticbrazil.com and daniela.ornelas@thinkplasticbrazil.com via email or visit the website (https://thinkplasticbrazil.com/en/home-en/). Think Plastic Brazil is a non-profit, non-commissioned organization that can facilitate your direct contact with Brazilian producers.
About INP
Founded in 1989, the Brazilian Plastic Institute – INP arises amid the process of globalization and the need to make the plastic market more competitive internationally. Its strength and representativeness are the results of the union of the Brazilian Processed Plastic and Recycling Industry (ABIPLAST), the Brazilian Association of the Chemical Industry (ABIQUIM), and the Union of Synthetic Resin Industries in the State of São Paulo (SIRESP).
As a sectoral technological body, the INP’s is to be the focal point for the entire plastics production chain in Brazil. To this end, the body maintains an extensive workforce qualification program, promotes access to the most modern technologies, especially for small and medium-sized companies, and develops Technical Standards so that products with better quality be manufactured.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.
The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
